Representative Lee Sooman, world-renowned music producer Teddy Riley, and Girls' Generation's Tiffany, as well as 50 European songwriters attended this event.
During this time, Tiffany was able to share on behalf of all SM artists, the training and debut process, and other things that are unique to SM's system that she herself had experienced.
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Most of all, Girls' Generation's Tiffany showed off her fluent English skills and her doll-like features. Tiffany, who wore a pink mini dress to flaunt her long legs, drew the attention of the many present European reporters with her fairy-like appearance.
On another note, SM Entertainment held a concert, "SMTown Live in Paris", to celebrate the "2010-2012 Visit Korea Year". Through the concert and the conference, SM artists were able to present their music and performance. Furthermore, the conference served as a time to present to the world what music style SM is seeking, and also a time to actively exchange and form global relationships.
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